Field sales for craft brands, from the first account to a full team.
Field-sales software for craft spirits, wine and beer brands, whether you are opening your first accounts or running an established route. One person in the street or a full team, the same day sheet, and one flat price per seat. Reps check in from the sidewalk, orders land in the book your producer already runs, and nothing falls through the group text.
You're running a brand out of a phone and a spreadsheet.
Everything built for this market assumes you already have a national sales force.
- ×Nobody knows which accounts went cold. The last visit lives in someone's memory, or in a text thread from March.
- ×Same bar, three different spellings. Your list has "Rossi's", "Rossi's Liquors" and "Rossi Liquor & Deli" — and you've pitched all three.
- ×The buyer is never in. Nobody wrote down that she does orders Tuesday afternoons, so the rep drives back twice.
- ×Orders arrive as texts. Someone retypes them into a sheet at 11pm, and the case count is wrong once a month.
- ×You can't tell whether the rep worked. Not because you don't trust them — because there's nothing to look at.
The record is earned from what happened — not typed by someone who hopes it's right.
A check-in is stamped with GPS. A buying window is confirmed by visits that actually landed inside it. An account is tied to a liquor license, not to a name someone typed. Your reps still write the notes — but the facts underneath them come from the state's records and from what the phone saw, so the parts that usually rot don't.
The order lands in the book your producer already opens.
Not an export. Not a webhook someone has to build. Your rep places the order on the account — priced with your discounts, locked at the delivery cutoff — and it appears in the Google Sheet or system your distillery already runs, deduplicated, every field in the right column.
It syncs the moment the order changes and reconciles itself every five minutes, so a dropped connection can't leave the sheet half-right. Everyone else in this category says "integrates with your workflow" and means a CSV download.
- ✓Volume tiers apply themselves — best price for the buyer, never stacked
- ✓Editable until your cutoff, then frozen automatically
- ✓Wiring your producer's book is free, and we do it
One venue, one identity — because it's anchored to a liquor license.
This is the actual fix for "Rossi's, Rossi's Liquors and Rossi Liquor & Deli." An account isn't a name someone typed into a box; it's attached to a real license at the address the state has on file. The same bar can't become three accounts, so it can't be pitched three times.
You inherit the state's homework with it: the licensee behind the number, the class, the status, and the expiry — which surfaces as a reminder before you ship into a lapsed account.
One tap builds the run.
Follow-ups that are due and accounts going cold get merged into a single drive — not two lists to reconcile in the car — and each stop is the shortest hop from the last one. You're not handed a to-do list and left to work out the driving yourself.
Every stop carries the buyer's window, so a rep can see before they set off whether they're about to arrive when the person who signs isn't there. A new rep inherits all of it; the hours the last rep learned the hard way don't leave with them.
A check-in takes under 30 seconds, and it happens on the sidewalk.
One-tap purpose chips, canned notes, dictation, and the buyer you actually spoke to. GPS confirms the rep was on site, so the visit is evidence rather than a claim.
No signal in the basement of a Logan Square bar? It queues on the phone and syncs itself when the rep is back in range — recorded once, never twice. Reps don't have to think about it, which is the only reason they do it.
Know who you're really selling to.
Ownership is parsed out of the state's own license filings, so an account isn't just a bar — it's a bar and whoever owns it. You can see whether you're pitching a family-run single site or one store in a chain, and every other location under that same owner.
It changes the conversation before you walk in. A yes from a buyer who signs for one store is a case. A yes from a buyer who signs for all of them is a route.
We'll load your account list before we even talk.
Send it in whatever shape it's in — a spreadsheet, a photo of a legal pad. You'll be looking at your own accounts on the call, not a canned tour.
Your territory comes with the software.
Most software hands you an empty database and calls it onboarding. Your accounts are matched to the state's own license records, sourced from the state and, in Chicago, the city. We can onboard Illinois, Texas, New York, Missouri and Colorado with state license records loaded, and Iowa from the account list you send.
- ✓Find a venue by name or address and it attaches the real license, at the officially licensed address.
- ✓License expiries surface as reminders before you ship into a lapsed account.
- ✓Permanently closed venues drop off the route instead of costing a rep a stop.
- ✓Prospecting is the same screen as selling — "I'm at the venue" lists the licensed venues around the rep, in or out of your book.
From $20 a month, month to month.
Priced per seat, so it fits a founder with a case list and a brand with a full route team alike. Whoever's reps are in the street pays — fulfillment is always free, onboarding is always free, and territory data is never a line item.
Brand
For a craft brand selling its own accounts.
Includes 2 rep seats — your own manager login doesn't use one. Founding rate locked for the life of the account.
- ✓Day sheet, check-ins, buying hours and reminders — on your state's license records
- ✓Order capture, priced and cutoff-locked, delivered into your producer's book
- ✓Manager view: activity, routes and follow-ups across every rep
- ✓Rep analytics you can actually dig into, and a weekly email on how each rep is tracking
- ✓Free onboarding — roster, catalog and territory, live in days
- ✓Month to month. Cancel any time, take your data with you
Solo
Just you, no reps? The whole selling side.
Hire your first rep and you move up to Brand; everything you have built comes with you.
- ✓License map, day sheet, GPS check-ins and buying hours
- ✓Order capture and promotions
- ✓The same orders dashboard everyone else gets
- ✓A weekly digest so you can run the week from your inbox if you prefer
- ×What you skip is the management layer you have no use for yet: no rep roster, no deep analytics, no weekly reporting emails on rep metrics
Everything else
No per-account fees, no data fees, no setup fee.
Producing or distributing for other brands? Taking orders from brands on Proof Rounds costs you nothing — they arrive in the book you already run, clean, instead of by text. Get in touch and we'll quote it.
Your book is yours. We don't sell it, and we don't leak it.
Field-sales data is only worth anything if the people using it trust it. Your accounts, prices, notes and orders stay inside your business. Nothing reaches anyone else unless you switch it on, and you can take all of it with you whenever you want.
Isolated by default
Your accounts, contacts, notes, pricing and orders belong to your business alone. We don't sell them and we don't hand them to third parties.
Sharing is two-sided
Nothing reaches a distributor or partner unless both sides enable that category — and only that category. Never your whole book, your prices, or your private notes.
History is sacred
Records are corrected, never quietly erased. Deletions are soft, changes are audited, and you can export everything you entered whenever you want.
Everything you entered yourself is exportable immediately, any time. (If you later link a partner and that arrangement ends, records they brought in are held briefly before they can be exported — the full terms cover it.)
Who this is for
- ✓Craft spirits, wine and beer brands at any stage: a founder with a case list, or an established brand with a route and a team
- ✓Contract brands with no distillery of their own — someone else produces, you sell
- ✓Self-distributing brands, and brands feeding orders into a distributor's book
- ✓Distilleries selling their own label alongside the client brands they produce for
Who it isn't for — yet
- ×Anyone who wants depletion analytics before they have depletions
- ×Brands that need state license records outside Illinois, Texas, New York, Missouri and Colorado (Iowa is a control state with no retail license register). The app works anywhere and we onboard your account list; we add states one at a time, so ask about yours.
If you're on the line, ask anyway — a ten-minute call will tell us both.
Questions we get
We're small — barely selling yet. Is it too early?
That's who this is built for. If you're one or two people with a case list and a phone, you're the case we designed around; everything else in this category starts making sense around a thousand cases a year, which is a long way off for most new brands. Starting on Proof Rounds means you never have to move your history later.
We're an established brand with a full team. Is this too small for us?
No. Add a rep seat for $39 a month each, give your manager the activity, routes and follow-ups view across every rep, and link your distributor so orders land in their book. The weekly email on how each rep is tracking and the rep analytics come with the Brand plan. Your history carries over as you grow, so nobody re-platforms.
Do I need a distributor to use this?
No. It works the same whether you self-distribute, sell into a distributor's book, or have a contract distillery producing and shipping for you. Orders route to whoever fills them.
My orders live in a Google Sheet. Does that break?
That's the normal case. We wire into the sheet or system your producer already runs, once, for free — they keep working the way they work and the orders arrive clean and deduplicated. If you'd rather retire the sheet later, you can.
What do my reps have to install?
Nothing from an app store. It's a web app they add to the home screen — iPhone or Android — and it works with no signal, syncing when they're back in range.
How long does setup take?
Days, not months, and we do it. Send us your account list and catalog in whatever shape it's in. In Illinois, Texas, New York, Missouri and Colorado we match your list to the state's license records. In Iowa and elsewhere we build your book from what you send.
Do you sell our data or share it with other brands?
No. Your commercial data — accounts, notes, pricing, orders — never leaves your business. Shared venue facts (a license, an address, a closed venue) are treated as public reference data, and anything that would reach a partner requires both sides to turn it on.
Am I locked in?
No. It's month to month, there's no contract and no setup fee, and you can cancel whenever you like. Everything you entered — accounts, contacts, notes, orders — exports to CSV on demand, free, whether you're staying or leaving. We'd rather you could go and chose not to.
Will my reps feel like they're being tracked?
Reasonable worry, and the answer is in how it's built: location is read only at the moment a rep taps to check in. There's no background tracking, no breadcrumb trail, nothing running while the app is closed — a rep can look at the permission and see that for themselves. What a manager sees is the visits their reps chose to log, not where they've been.
What happens if we outgrow it?
You add seats and link your distributor. There's no re-platforming and no plan migration — one flat price per seat, and your founding rate stays.
Built by a brand, for brands.
Proof Rounds is made by SINTAX Spirits, a small Chicago vodka brand that sells its own accounts. We built it to run our own street sales — the license map, the day sheet, the thirty-second check-in — because nothing we could buy was built for a brand our size. Our reps used every screen in it before it was sold to anyone.
Nothing in here is a guess about how field sales works. Every screen came out of a real route in Chicago, and the awkward parts got fixed because our own reps complained about them first.
You're also not buying from a call center. Send the form and Drew reads it — the person who built the thing, not a sales team. The roadmap moves for founding accounts.
Tell us about your brand.
We read every one of these ourselves. If it looks like a fit we'll set up a short call, walk your actual accounts, and tell you honestly whether this helps you yet.
- ✓No demo gauntlet — you'll talk to the person who built it
- ✓We'll load your account list before the call so you see your own book
- ✓Founding accounts help shape what gets built next