Spreadsheets and group texts vs. a field-sales app
A spreadsheet and a group text work for a while. This is where they stop working for a craft brand selling its own accounts, and what the same job looks like in Proof Rounds.
| The problem | Spreadsheet or text | Proof Rounds |
|---|---|---|
| Nobody knows which accounts went cold. | The last visit lives in someone's memory or a text thread. | Every check-in is stamped with GPS and kept on the account, and accounts going cold feed the next day's run. |
| Same bar, three spellings. | A name typed into a cell, duplicated by the next person. | Each account is anchored to a liquor license at the address the state has on file. |
| The buyer is never in. | The rep drives back twice. | Buying hours are confirmed by visits that landed inside them, and every stop shows its window. |
| Orders arrive as texts. | Someone retypes them into a sheet at 11pm. | The rep places the order on the account, priced with your discounts, and it appears in your producer's book. |
| Did the rep work? | There is nothing to look at. | A check-in is evidence, not a claim, and the manager view shows the visits reps logged. |
What about a general CRM?
A general CRM can hold the list. To make it do this job you would also have to build the license matching, the buying-window learning, the offline check-in that syncs once when the rep is back in range, the one-tap daily route, and the order delivery into your producer's sheet or system. Proof Rounds is those parts, already built, with your territory loaded.
Does this work for an established brand?
Yes. Add a rep seat for $39 a month, give the manager the view across every rep, and link your distributor. Your history carries over as you grow, so nobody re-platforms.
Month to month, no setup fee, and everything you enter exports to CSV any time, free.
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